You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Customer Centric Approach.
ANA has found 126 results for you, in 244 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Transforming an iconic brand to help customers navigate change in Japan

The world's healthiest and most financially prepared citizens - the Japanese - view old age with overwhelming anxiety. With this insight as a backdrop, and a refreshed brand, MetLife set out to #ChangeRougo, the very meaning of life after retirement...

Catalogue: Congress 2018
Authors: Nisha Yadav, Takeshi Oshima
September 23, 2018
×

Citation

Yadav and Oshima (2018a, September 23). Transforming an iconic brand to help customers navigate change in Japan . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/transforming-an-iconic-brand-to-help-customers-navigate-change-in-japan--9421


Videos

Reimagine innovation

A new people-centric approach combined with LIVE development of innovation allowed teams to come up with some disruptive innovations for Danone Waters (plain water & Aquadrinks) across key markets (Mexico, China, Indonesia, etc.).

Catalogue: Congress 2018
Author: Dieter Deceuninck
Company: Danone
September 23, 2018
×

Citation

Deceuninck, D. (2018a, September 23). Reimagine innovation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/reimagine-innovation


Research papers

Making hay where the sun shines

This paper presents a novel way to gather consumer thoughts and reactions by employing the four core factors that drive the emergence of digital culture- the internet, the smartphone, the global communication platforms and the natural urge of...

Catalogue: Congress 2018
Authors: BV Pradeep, Jayadev VK, Dushyant Gupta
September 23, 2018
×

Citation

Pradeep, VK and Gupta (2018a, September 23). Making hay where the sun shines. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/making-hay-where-the-sun-shines-9379


Research papers

Reimagine innovation

A new people-centric approach combined with LIVE development of innovation allowed teams to come up with some disruptive innovations for Danone Waters (plain water & Aquadrinks) across key markets (Mexico, China, Indonesia, etc.).

Catalogue: Congress 2018
Author: Dieter Deceuninck
Company: Danone
September 23, 2018
×

Citation

Deceuninck, D. (2018a, September 23). Reimagine innovation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/reimagine-innovation-9393


Videos

In pursuit of happiness

The socially-responsible Fabindia is significantly investing in creating a unique 'Data Management Platform' & 'Customer Information & Insights Management System (CIIMS) that will result in a never-before 'Single Customer View'. Our belief is that a...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Karan Kumar, Surabhi Talwar Sekhar
May 23, 2018
×

Citation

Kumar and Talwar Sekhar (2018a, May 23). In pursuit of happiness. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/in-pursuit-of-happiness-9321


Videos

McDonald's deeper consumer understanding

Unable to develop a truly consumer-centric strategy based on their current research practices, McDonald's endeavoured on a new segmentation approach that enabled them to deep-dive into their consumer segments & need states, learn which ones...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Oscar Yuan, Gabriela Basabe
Company: McDonald's Corporation
May 14, 2018
×

Citation

Yuan and Basabe (2018a, May 14). McDonald's deeper consumer understanding. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/mcdonald-s-deeper-consumer-understanding-9306


Research papers

In pursuit of happiness

The socially-responsible Fabindia is significantly investing in creating a unique 'Data Management Platform' & 'Customer Information & Insights Management System (CIIMS) that will result in a never-before 'Single Customer View'. Our belief is that a...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Karan Kumar, Surabhi Talwar Sekhar
May 13, 2018
×

Citation

Kumar and Talwar Sekhar (2018a, May 13). In pursuit of happiness. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/in-pursuit-of-happiness


Research papers

McDonald's deeper consumer understanding

Unable to develop a truly consumer-centric strategy based on their current research practices, McDonald's endeavoured on a new segmentation approach that enabled them to deep-dive into their consumer segments & need states, learn which ones...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Oscar Yuan, Volpellier Hernãn Rodrigo
Companies: Ipsos MRBI, McDonald's Corporation
March 15, 2018
×

Citation

Yuan and Rodrigo (2018a, March 15). McDonald's deeper consumer understanding. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/mcdonald-s-deeper-consumer-understanding


Videos

Video storytelling in medical ethnographic research

Patients have become the center of most pharma companies' worlds. Immersions are perfect for clients who want and need to understand the patient's world at the individual customer level - to offer better solutions and better serve patients with more...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Xiaoqiong (Afra) Chen, Zou Xiong
Company: Ipsos MRBI
December 4, 2017
×

Citation

Chen and Xiong (2017a, December 04). Video storytelling in medical ethnographic research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/video-storytelling-in-medical-ethnographic-research